Kodak On Campus Event Draws Students to FUC in Argentina

November 2007

Kodak’s first OnCampus event in the Latin American region was held at the Fundación Universidad del Cine (FUC) in Buenos Aires, Argentina, on October 19 and 20. Approximately 100 students from seven prominent film schools attended. Kodak OnCampus events are designed to offer in-depth discussions, hands-on film workshops, and the latest product demonstrations with industry professionals and Kodak technical representatives. Participants gain insights on all aspects of filmmaking from preproduction through postproduction and archiving.

Group attendees

Fernando Klenert instructing KLMS and KDM

“The purpose of this event was to help students cut through the hype, and learn about the advantages of originating on film, as well as Kodak’s products and services available for today’s hybrid workflow environments,” notes Kodak’s Nadina Goldwaser. “It’s a tangible way for us to offer personal assistance to the next generation of filmmakers.”

Under the guide of Dean Mario Santos, FUC formed a “production group” to work with Kodak on the various tasks throughout the event. It began with two Stop By Shoot Film sessions on the first day. Stop By Shoot Film offers a hands-on opportunity for students to shoot Super 16 mm film. The mini-workshop was led by Kodak cinematographer Randy Tack. Participants shot a variety of 16 mm stocks using different cameras. Tack encouraged the students to be creative and answered many questions. The film was then sent to Cinecolor Lab, transferred, and processed for a screening the next day.

With the help of Cinecolor Lab and Cinecolor Digital, both accredited facilities by the KODAK IMAGECARE Program for camera negative processing, students participated in a real-time demonstration of the KODAK Look Manager System (KLMS) and Scratch color correction software. KLMS uses a digital camera, computer and software to allow filmmakers to previsualize, create, communicate and manage subtle nuances in film looks from preproduction through post. The system can simulate the effects of multiple combinations of Kodak films, in-camera effects, lighting techniques, gels, filters, and postproduction processes. Miguel Massenio from FUC, Lucas Guidalevich from Cinecolor, and Ricardo Figueroa from Kodak provided a step-by-step explanation of the options available to filmmakers for manipulating and enhancing images.

Students ready to shoot

Panel discussion

“The students quickly realized that more time is required for color correction if the image is not captured with the best lighting, exposure and choice of emulsion,” observes Goldwaser. “These previsualization and digital intermediate tools demonstrated some of the film-to-digital workflows used by professionals today.”

A panel discussion with Tack, Figueroa, Ines Cullen from Cinecolor Lab, cinematographer Marcelo Iaccarino, and Kodak Regional General Manager Nicolás Casolino was also part of the Kodak OnCampus presentations. The conversation focused on how film stocks, lighting, lab processes and postproduction affect the creative decision-making process. The panelists emphasized the importance of good communications with all creative parties involved on a project. It was noted that everyone in the production and postproduction chain must be cognizant of the intention of the filmmakers to maintain quality images and achieve the expected results.

Kodak also organized presentations on imaging excellence, various workflow options, and the digital intermediate process. Other OnCampus event components included an exhibit area with information on Kodak products and services, and raffles for motion picture film stock and a Kodak digital camera.