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image quality

“If you want to shoot something that has real beauty, something that makes you think and feel, you’ve got to shoot it on film... Film connects with my audience. It feels lush, warm, and real.”
Ted Royer, Executive Creative
Director, Droga5

Read more about image quality.

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Cost

"When we were shooting Prison Break, the producers wanted to shoot digital. They’re like, ‘Oh, it’s faster, it’s cheaper.’ It’s not faster and it’s not cheaper."
Brett Ratner, Director/Producer

Read more about cost.

Archive

"If you want to create images that have a lasting value over time, the only way to do that right now is on film."
Bill Dill, ASC,
Cinematographer/Professor

Read more about archiving

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