Kodak Introduces New Motion Picture Film in Latest Technology Platform;

Reinforces Ongoing Investments in Silver Halide Advancements

ROCHESTER, NEW YORK, April 14, 2009 — Eastman Kodak Company today unveiled the latest product offering in its VISION3 technology platform: KODAK VISION3 250D Color Negative Film 5207/7207 incorporates all of the advancements and imaging characteristics unique to the VISION3 family of films, optimized for an exposure index of 250 in daylight.

“We introduced KODAK VISION3 technology in response to our customers’ requests for an expanded range of capabilities from capture all the way through postproduction and distribution,” says Ingrid Goodyear, general manager of Worldwide Image Capture Products for Kodak’s Entertainment Imaging Division. “By extending the VISION3 portfolio, we continue to raise the bar by giving our customers more workflow efficiencies combined with all the existing advantages of film – image quality, resolution, unrivaled dynamic range, flexibility and archivability. We are very proud to now offer VISION3 in both 500T and 250D speeds, enabling more creative options in a wider variety of lighting conditions.”

The newest addition to the family is designed to retain the richness in colors and contrast that are characteristic of KODAK VISION3 technology with more details in the extreme highlight areas. Like KODAK VISION3 500T 5219/7219,the new film also incorporates proprietary Advanced Dye-Layering Technology (DLT), which renders finer grain images in underexposed areas and produces cleaner film-to-digital transfers for postproduction. Complimentary to the 500T product, this new medium-speed, daylight-balanced emulsion offers exceptional imaging in natural daylight, artificial daylight, and a variety of mixed lighting situations, while maintaining pleasing flesh tones and color reproduction.

Cinematographers around the world have tested the new emulsion in extensive dynamic range environments, including overexposing the negative in extreme, bright-light situations.

“What I like about the (KODAK VISION3) 5207 is its intense rendering of color, its strength when it is underexposed, and its ability to reach into the highlights,” says Fred Murphy, ASC. “It has warmer, richer, better skin tones than its predecessors. It is also good to have a relatively fast stock that gives you strong images in falling light, urban canyons or gloomy day exteriors.”

“Despite today’s digital hype, film remains the state-of-the-art image capture format available. It enables filmmakers to work without compromise, to bring their vision to life in a way that no other medium can match,” adds Goodyear. “Based upon our customers' expectations for the very highest quality images -- and for flexibility and ease of use -- Kodak motion picture films continue to deliver the best images possible for a new generation.”

KODAK VISION3 250D 5207/7207 Color Negative Film is now available in 35 mm and Super 16 formats.

About Kodak’s Entertainment Imaging

Kodak’s Entertainment Imaging Division is the world-class leader in providing film, digital and hybrid motion imaging products, services, and technology for the television, feature film, commercial, music video, documentary and exhibition industries. For more information on KODAK VISION3 film, visit www.kodak.com/go/motion, with links to ongoing podcasts and blogs on products and services from Kodak.