Kodak to Support Sundance Institute Fellows by Offering Motion Picture Film Discount

HOLLYWOOD, December 22, 2010 - Kodak is offering a 50-percent discount to Sundance Institute Fellows on any Kodak camera negative or reversal stock as part of their ongoing efforts to support the next generation of filmmakers. All Sundance Lab Screenwriting, Directing or Producing Fellow alumni who are beginning principal photography on their Lab project are eligible. The offer extends through 2011.

"We are honored to be working with the Sundance Institute and their prestigious, world-renowned Lab programs and alumni," says Lauren Lung, general manager of the Americas for Kodak's Entertainment Imaging Division. "The Sundance Institute is dedicated to fostering talent and unique stories, and film is aesthetically unmatched by any capture medium, providing filmmakers the creative freedom to experiment and cultivate their ideas. We look forward to seeing what the next generation has to offer."Furthermore, with Kodak film, comes Kodak support. Company representatives will also be available to consult with Fellows regarding stock choice, format, etc., as they choose the best medium for getting their vision from script to screen. "We're thrilled to collaborate with Kodak on this new discount and support an even greater number of our filmmakers," says Sundance Institute Producer in Residence Anne Lai. "We often see filmmakers struggle to not only get their films off the ground, but also make difficult choices on what best supports their creative vision in the face of challenging budgets. This discount will go a long way in helping them."Filmmakers selected for Sundance Institute's Feature Film Labs participate with what is often their first or second feature film. The Lab marks the beginning of their journey with Sundance continuing with creative and strategic support through completion of the film. Over its 30 year history, Sundance Institute's Feature Film Program has supported an extensive list of award-winning independent films including Cherien Dabis' Amreeka, Cary Fukunaga's Sin Nombre, Ryan Fleck and Anna Boden's Half Nelson, Paul Thomas Anderson's Hard Eight, Tamara Jenkins' Slums of Beverly Hills, and Quentin Tarantino's Reservoir Dogs.Kodak is a 2011 Sundance Institute Associate. The company participates in the Sundance Film Festival through several events. For more information, visit www.kodak.com/go/motion.

About the Sundance Institute:
Founded by Robert Redford in 1981, Sundance Institute is a global nonprofit organization dedicated to the discovery and development of independent artists and audiences. Through its artistic development programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover, support, and inspire independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, Light in the Piazza and Angels in America. www.sundance.org.

About Kodak's Entertainment Imaging Division:
Kodak's Entertainment Imaging Division is the world-class leader in providing film, digital and hybrid motion imaging products, services, and technology for the professional motion picture and exhibition industries. For more information, visit www.kodak.com/go/motion.

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