Next Steps to our Future Success

Published on website: September 05, 2012
Categories: Kimberly Snyder , Products , The StoryBoard Blog
Kimberly Snyder
President and General Manager
Entertainment and Commercial Films Group
Vice President of Eastman Kodak Company

Last week, Kodak announced its next steps in emerging from Chapter 11 as a company primarily focused on commercial, packaging, and functional printing solutions as well as enterprise services. The company has now initiated a sales process for its market-leading Personalized Imaging and Document Imaging businesses.  

So what does this mean for Entertainment Imaging and its motion picture film products and services? For clarity, I can assure you that Kodak’s motion picture films are not part of this announcement, and will remain with the company.

Kodak will continue to manufacture and distribute its quality line of motion picture film products. As a matter of fact, all film manufacturing will actually stay with Kodak, including that of consumer and professional still film. We will continue providing our entertainment customers with the products and support they have come to depend upon from Kodak.

In addition to manufacturing film, we are pursuing potential vertical markets that will utilize our film technologies for a variety of alternative and exciting products. This includes Functional Printing applications as well as Thin Film and Specialty Chemicals growth opportunities.

And speaking of new opportunities, based on market demand, we just announced a new color asset protection film, and will be adding a black-and-white separation film to the portfolio later this year.

As I’m sure you know, Kodak has worked in partnership with the Hollywood studios for many years. We’re very happy to see their confidence in the Kodak brand by recently signing multi-year agreements with the company.

Kodak’s plan for the future has a sharper focus now, and as part of that plan, our market-leading motion picture products will continue to provide the innovation and creative choices that the production and post community need.

I am happy to be able to share this news, and to take this opportunity to thank all our motion picture customers who have remained so loyal throughout the last months. As Kodak continues to evolve, we are pleased to continue to offer the technology and the products that have supported this industry for over a century. As always, our global sales force is available to answer any questions you may have or to help meet your production needs.

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