Like any business, Kodak is always looking at ways to drive operational efficiencies while maintaining product quality.  And, as its traditional businesses evolve, Kodak will continue to adapt its manufacturing, distribution and support infrastructure in order to supply our customers with the products and services they have come to expect from the Kodak brand, the world’s leading producer of premier quality film for the industry. 

This entails anything from shifting component supply strategies to adjusting machine loads and staffing levels. 

UPDATE

J.J. Abrams took the stage at the PGA's Produced By Conference for a session this past Saturday in front of a packed audience at Fox's Zanuck Theatre. Among other topics, Mr. Abrams spoke to the role film plays in his movies. Specifically, he noted the deliberate choice to use film for Star Trek Into Darkness saying "...with all the CG, it was important to me that it was as warm and human and analog as possible...". He even stated he has not made a movie captured on anything other than film. It's clear he wants film to remain as an option for filmmakers. He said, "If film were to go away...the standard for the highest, best quality would go away.”

Kodak's Andy Evenski, president and general manager of Entertainment Imaging, opened the event to a round of applause stating, "Film is not dead." He also touched on the lab situation saying there are plenty of them around the world processing motion picture film, and that Kodak is here to help.

Kodak has concluded a new agreement with 20th Century Fox to supply motion picture film to its movie and television studios.

“This is great news for our business,” said Andrew Evenski, president and general manager of Kodak’s Entertainment & Commercial Films Division, which includes the motion picture film business. “This agreement shows that this medium remains vital for studios and artists creating a variety of content for a global audience. Kodak is honored to continue supporting Fox and their content creation, distribution and archival needs.”

Get your shades on and your sunscreen out. You’ll need both to protect you from the bright rays generated by the Hollywood elite and the sunny beaches of Cannes. The 66th edition of the Cannes International Film Festival, which runs May 15 to May 26, will once again premiere some of the year’s most-talked about films.

Kodak has a long history and presence at the Cannes International Film Festival, which is evident once again when you look at the titles that make up this year’s program:

As technology continues its ongoing trajectory, and the industry discovers new ways to create and distribute entertainment content, the infrastructure supporting the imaging chain is evolving. Film technology still sets the standard, but the landscape has changed, and we are adapting.

Our efforts to streamline operations, pursue vertical markets for our technology, and maintain quality resources have been highly successful. Kodak recently filed its plan of reorganization with the US Bankruptcy Court, and I can assure you that Entertainment Imaging (the motion picture film business unit of Kodak) is part of the company’s current business emergence plan.