As technology continues its ongoing trajectory, and the industry discovers new ways to create and distribute entertainment content, the infrastructure supporting the imaging chain is evolving. Film technology still sets the standard, but the landscape has changed, and we are adapting.
Our efforts to streamline operations, pursue vertical markets for our technology, and maintain quality resources have been highly successful. Kodak recently filed its plan of reorganization with the US Bankruptcy Court, and I can assure you that Entertainment Imaging (the motion picture film business unit of Kodak) is part of the company’s current business emergence plan.
With the action happening just down the street from our corporate headquarters here in Rochester, we jumped at the opportunity to meet and talk with the team tasked with capturing the action for this latest installment in the Spider-Man saga.
Cinematographer Bruce McCleery took time out of a packed shooting schedule to speak with Andrew Evenski, president and general manager of Kodak’s Entertainment and Commercial Films Group. Everyone we talked with expressed how great it was to be shooting in Rochester, the home of Kodak.
“Sneak Peek” at Spider-Man’s new look from the upcoming film “The Amazing Spider-Man 2,” starring Andrew Garfield and Emma Stone, set for release May 2, 2014 © 2013 Columbia Pictures Industries, Inc. All Rights Reserved.
Columbia Pictures is currently shooting sequences of The Amazing Spider-Man™ 2 in Kodak’s hometown of Rochester, New York. The comic book sequel is directed by Marc Webb, photographed by Daniel Mindel, ASC, BSC, and is being shot on KODAK VISION3 Color Negative Film.
“We’re thrilled to welcome the cast and crew of The Amazing Spider-Man 2 to the hometown of motion picture film,” says Andrew Evenski, president and general manager of Kodak’s Entertainment and Commercial Films Group. “Our company is at the very heart of the entertainment industry, so it’s great to see Rochester have the opportunity to host a little bit of Hollywood here.”
To all Kodak Motion Picture Film Customers and Supporters:
Today's announcement of the sale of Kodak’s Personalized Imaging business does not include the company’s portfolio of motion picture products. Kodak has not stopped the manufacture of its finished goods in the 65mm, 35mm, 16mm and S8 motion picture film formats. Film remains an important creative choice for filmmakers, and the company continues to produce billions of feet of motion picture film every year, providing the entertainment community with the products and support they have come to depend upon from Kodak.
Daniel Day-Lewis, Oscar® winner for performance by an actor in a leading role for his role in “Lincoln”, Jennifer Lawrence, Oscar® winner for performance by an actress in a leading role for her role in “Silver Linings Playbook”, Anne Hathaway, Oscar® winner for performance by an actress in a supporting role for her role in “Les Misérables” and Christoph Waltz, Oscar® winner for performance by an actor in a supporting role for his role in “Djano Unchained" pose for the press backstage at The Oscars® from the Dolby® Theatre in Hollywood, CA, Sunday, February 24, 2013. credit: Heather Ikei / ©A.M.P.A.S.
The Oscars® in all four acting categories this year were given to actors whose performances were captured on Kodak motion picture film. And an overwhelming majority (16 of 20) of the nominated actors were in movies shot on motion picture film technology. Well done Daniel, Jennifer, Anne and Christoph!
"We take great pride in our rich history with the Academy Awards®, and this year is no exception,” says Andrew Evenski, president and general manager of Kodak’s Entertainment and Commercial Films Group. “You can listen to all the hype, but the truth is that motion picture film continues to be the gold standard, and last night was certainly proof of that. Filmmakers want creative options. We are as committed as ever to providing them with a choice for telling stories. We are currently making billions of feet of film and, who knows, maybe next year’s best winner is already being shot on Kodak film.”