Where does Hero go to up their glamour quotient? India.
For Hero’s Glamour–a popular motorbike in the traffic-cluttered cities of India–the company chose cinematographer Paramvir Singh to shoot their latest ad. The DP is a graduate of the Film & Television Institute of India, and also a former creative in advertising.
Director Michael Haussman and cinematographer Paolo Roberto Caimi have collaborated on a collection of commercials for the Italian jeweler and luxury goods retailer BVLGARI. Their latest effort is a black-and-white spot that takes place in Rome. The audience follows a young, beautiful couple spending a romantic weekend in the eternal city.
“When Michael called me to explain the storyline of the commercial, I was pleased to hear that the final result would be in black and white,” says Caimi. “We chose to shoot on film stock because we wanted the look to be very classical, and everlasting like Rome.”
DP Monchie Redoble has recently completed filming a commercial for Procter & Gamble in the Philippines. The commercial was for P & G’s Olay Natural White Bar and was shot at the beautiful location of Jardin de Miramar, Antipolo City about 25km east of the capital, Manila.
“The brief was to give the commercial a fresh and clean look,” explains Redoble “but I also had to bear in mind that it was aimed at a young audience so I knew I had to produce something that was bright, clean and high-fashion. The model was Julia Montes, a Filipina actress and commercial model, who talks about how confident she is to reveal her natural fair skin.”
The DOS EQUIS “The Most Interesting Man in the World” ad campaign first began appearing in the United States in 2006. The spots were conceived as a tongue-in-cheek exaggeration of commercials that hope to hook consumers by associating their product with a “cool” spokesperson who is admired or envied by the viewer. Jonathan Goldsmith portrays a character who is ridiculously suave, “lives vicariously through himself,” and avers that he doesn’t even drink beer very often. We see him cliff-diving in Acapulco and splashing down in a space capsule, among many other unlikely adventures, in footage that looks and feels like the right vintage.
The campaign achieved what every marketing mind dreams of: it has become a cultural phenomenon. Not incidentally, U.S. sales of DOS EQUIS beer increased every year from 2006 to 2010, and in Canada, sales tripled in 2008 alone.
Oscar®-winning cinematographer Wally Pfister, ASC, BSC recently brought his sharp eye for narrative to one of the most well-known ad campaigns in recent history: the National Milk Mustache “got milk?®” Campaign.
Pfister is known for his arresting images in the feature film arena, on hits like The Dark Knight, Batman Begins, Inception, Moneyball, and the forthcoming The Dark Knight Rises. His insistence on the highest possible image quality — and the support of director Christopher Nolan — has led him to shoot critical sequences in 65mm and IMAX film formats. The results speak for themselves — The Dark Knight, for example, was widely praised while raking in more than $1 billion for Warner Bros.
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