Getting the models ready for the shoot.
American DP Joseph Yacoe has recently completed filming a commercial for a series of hair products in Prague. The commercial was for the Syoss brand produced by Henkel/Schwarzkopf and was shot on KODAK VISION3 500T Color Negative Film 5219. Joseph Yacoe explains his choice of shooting medium.
“The brief was to give the commercial the Syoss look, bright, clean and high-fashion. Film provides better rendition of highlights and the shine in the hair is all highlights. But the look of the shine is all important. I try to achieve what we call ‘liquidity’ with the shine in the hair. It’s a shine that comes across as smooth and liquid. To achieve this, I need light that has the right balance between soft and hard. I’m always looking for the right balance for the hair we’re working with. In this instance the commercial was aimed at the Asian market where people’s hair tends to be naturally thicker, darker and more shiny.”
DP Joseph Yacoe shoots while director Tryan George (in tophat) observes.
“Film makes it easier in that you don’t have to worry so much about your highlights burning out and getting that nasty electronic look.”
Joseph Yacoe concluded “Working with Tryan, Alexander, Gunnar and the whole Syoss team is always a great pleasure. There is a terrific feeling of fun, creativity and camaraderie on the set. The crews in Prague are hard-working and talented.”