Director Michael Haussman and cinematographer Paolo Roberto Caimi have collaborated on a collection of commercials for the Italian jeweler and luxury goods retailer BVLGARI. Their latest effort is a black-and-white spot that takes place in Rome. The audience follows a young, beautiful couple spending a romantic weekend in the eternal city.
“When Michael called me to explain the storyline of the commercial, I was pleased to hear that the final result would be in black and white,” says Caimi. “We chose to shoot on film stock because we wanted the look to be very classical, and everlasting like Rome.”
Julia Montes in Olay Commericial
DP Monchie Redoble has recently completed filming a commercial for Procter & Gamble in the Philippines. The commercial was for P & G’s Olay Natural White Bar and was shot at the beautiful location of Jardin de Miramar, Antipolo City about 25km east of the capital, Manila.
“The brief was to give the commercial a fresh and clean look,” explains Redoble “but I also had to bear in mind that it was aimed at a young audience so I knew I had to produce something that was bright, clean and high-fashion. The model was Julia Montes, a Filipina actress and commercial model, who talks about how confident she is to reveal her natural fair skin.”
Goldsmith as The Most Interesting Man in the World (Courtesy of Euro RSCG Worldwide)
The DOS EQUIS “The Most Interesting Man in the World” ad campaign first began appearing in the United States in 2006. The spots were conceived as a tongue-in-cheek exaggeration of commercials that hope to hook consumers by associating their product with a “cool” spokesperson who is admired or envied by the viewer. Jonathan Goldsmith portrays a character who is ridiculously suave, “lives vicariously through himself,” and avers that he doesn’t even drink beer very often. We see him cliff-diving in Acapulco and splashing down in a space capsule, among many other unlikely adventures, in footage that looks and feels like the right vintage.
The campaign achieved what every marketing mind dreams of: it has become a cultural phenomenon. Not incidentally, U.S. sales of DOS EQUIS beer increased every year from 2006 to 2010, and in Canada, sales tripled in 2008 alone.
Filmmakers around the globe agree - beauty commercials look great on film. For beauty products, gorgeous skin tones are important and film has the unique ability of making skin look warm, natural, healthy, and beautiful. Faces appear smooth and natural, establishing an immediate connection with the audience.
See for yourself and enjoy these beauty commercials from Korea!
The 59th Cannes Lions International Festival of Creativity kicks off on June 17. For one week each summer, a wave of ingenuity and inspiration hits the beaches of the French Riviera as the global creative communications industries arrive.
If you are at Cannes, come enjoy some fun in the sun with Kodak on the beach at La Plage Courage. If you can’t make the trip, follow Kodak on Twitter and Facebook for the latest news and buzz from the fest.